For marketers who are ready to lose the fluff and produce content with real value.
MEET YOUR CONTENT WRITER
"Nicole has a remarkable ability to translate thoughts and ideas into compelling content."
—Frank Grillo, CMO
CLARIFY YOUR MESSAGE
Brand storytelling isn’t about weaving a few good anecdotes into your blog posts here and there. It’s about creating a single, well-crafted narrative that resonates with your customers—and moves them to action. I’ll work with you and your stakeholders to define this narrative and provide recommendations for how it can come to life on your website and in your content marketing.
PLAN YOUR EDITORIAL
Most B2B brands know they need to create value for their customers through content—but that doesn’t happen by accident. You need a clear roadmap to keep your teams aligned and on track for the long game. I’ll work with you to outline your 6- to 12- month editorial plan based on your unique target audiences and business goals.
CREATE YOUR CONTENT
There’s no way around it. Great content takes great writing (even infographics need copy!). And it can’t be tacked on at the end or optimized later. You need an excellent writer that you can rely on to deliver high-quality content that moves your audience to action. I’ll work with you to create content that showcases your brand’s expertise—and entices your audience to come back for more.
It doesn’t take much interaction with Nicole to realize that her fundamental skills are of the highest order. Her ability to copy edit marketing materials, write technically correct and interesting PR pieces, and pitch them to writers and bloggers are without compare. Under her management we enjoyed our most successful PR period in the last six years.
I had the absolute pleasure of working with Nicole for about seven months to produce nearly 50 pieces of marketing content. Nicole is a clear and decisive leader who balances strategy with creative. She always starts with the business goal for a piece of content (what are we trying to get the reader to do or think?) and then considers what will interest them or compel them to action. She’s an accomplished marketer and business professional in every sense.
Nicole built an award-winning content team from scratch. Leveraging her expertise in understanding the customer journey and marketing technology, she built a team that delivered top-notch content to customers at the right moment. She created a culture where our account and sales teams were excited about her weekly release of new content to leverage with their prospects and clients.
SEE FOR YOURSELF
Check out what Nicole has written and edited for other brands that needed the right words.