This case study was written for educational technology company, Motivis Learning.
Cornell’s Johnson Graduate School of Business had a robust community on their physical campus, but they needed to figure out how to bring this community online. Their current tools, including a communication portal, multiple document sharing platforms and other dated technologies, were clunky, one-way and un-engaging. The students were also facing email overload, which made it difficult for them to hone in on relevant news, clubs, events, etc. in their inbox.
The Johnson School needed a way to bring students, faculty and staff together online in a truly interactive, social way. They also needed to help students find and discover content based on their individual interests to reduce what was becoming an overwhelming volume of email.
